Transmedia and its 7 principles essay

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Transmedia and its 7 principles essay

Transmedia principles - Transmedia Experience

The series emerges from an Early Adopters Network we are developing with educators in New Hampshire to drill down on the skills we identified in our white paper for the MacArthur Foundation and to think through how teachers in all school subjects and at all levels can draw on them to change how they support the learning of their students.

Vanessa Vartabedian is the coordinator who has been running this series. Each month, they focus on a different skill. This month's focus was on Transmedia Navigation. The webinars are open to any and all participants and are drawing educators from all over the world.

The webinars are also available after the fact via podcast. The Transmedia Navigation discussion involved not only some remarks by me but also a conversation with Clement Chau from Tufts University and Mark Warshaw from the Alchemists who has developed transmedia content for Smallville, Heroes, and Melrose Place, among other properties.

Transmedia Education: the 7 Principles Revisited — Henry Jenkins

You simply need to sign-up and fill out a short profile to access the schedule of upcoming webinarsas well as links to the archived recordings for previous webinars. Let's start with some first principles: Transmedia needs to be understood as a shift in how culture gets produced and consumed, a different way of organizing the dispersal of media content across media platforms.

We might understand this in terms of a distinction I make between multimedia and transmedia. Multimedia refers to the integration of multiple modes of expression within a single application. So, for example, an educational cd-rom a decade or so ago might combine text, photographs, sound files, and video files which are accessed through the same interface.

Transmedia refers to the dispersal of those same elements across multiple media platforms. So, for example, the use of the web to extend or annotate television content is transmedia, while the iPad is fostering a return to interest in multimedia. In a multimedia application, all the readers needs to do is click a mouse and the content comes to them.

In a transmedia presentation, students need to actively seek out content through a hunting and gathering process which leads them across multiple media platforms. Students have to decide whether what they find belongs to the same story and world as other elements.

They have to weigh the reliability of information that emerges in different contexts. No two people will find the same content and so they end up needing to compare notes and pool knowledge with others.

That's why our skill is transmedia navigation - the capacity to seek out, evaluate, and integrate information conveyed across multiple media. The push for transmedia is bound up with the economic logic of media consolidation. Yet, there is a push to transform this economic imperative into an aesthetic opportunity.

If entertainment experiences are going to play out across multiple platforms, why not use this principle to expand and enrich the experience which consumers have of stories?

Why not see transmedia as an expanded platform through which storytellers can deploy their craft? First, as modes of human expression expand and diversify, then the language arts curriculum has to broaden to train students for these new forms of reading and writing.

If many stories are going to become transmedia, then we need to talk with our students about what it means to read a transmedia story and as importantly what it means to conceive and write a transmedia story. This is closely related to what Gunther Kress talks about in terms of multimodality and multiliteracy.

Kress argues that we need to teach students the affordances of different media through which we can communicate information and help them to foster the rhetorical skills they need to effectively convey what they want to say across those different platforms.

Transmedia and its 7 principles essay

I've had good luck at getting students to think in these terms through assignments which ask them to propose ways of translating an established story into a new medium - for example, translating a novel or film into a computer game.

This practice requires them to develop critical skills at identifying the distinctive features of specific stories and worlds and it requires them to think about the affordances and expectations surrounding other media.

Check out my earlier blog post on this practice. As educators, we need to model the effective use of different media platforms in the classroom, a practice which would support what Howard Gardner has told us about multi-intelligences. In this case, I am referring to the idea that different students learn better through different modes of communications and thus the lesson is most effective when conveyed through more than one mode of expression.Jenkins in his seven principles blog post cites the case of Susan Boyle, the operatic singer who drew an enormous number of fans for the contrast Still according to Henry Jenkins, here are the 7 principles of Transmedia Storytelling: [ ] Reply.

Transmedia Storytelling – Tim Osteen – ENGL Blog • Photo Essay University of. Nov 21,  · The 7 Literacies of Transmedia Storytelling November 21, designerlibrarian 57 Comments Henry Jenkins defines transmedia storytelling as “a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.

Australia’s mining advertising campaign is a well structured Transmedia which delivered a message through multiple podiums using multiple layers of its principles. It used different cultural backgrounds and occupational platforms to engage with its audiences.

The Revenge of the Origami Unicorn: Seven Principles of Transmedia Storytelling (Well, Two Actually. Five More on Friday) The Official Weblog of Henry Jenkins. Henry's First Essay on Fandom. Aug 29, Aug 29, Posts about Transmedia Principles written by Kevin Moloney. Home; Author; Contexts.

Definition of Transmedia

SNA; transmedia describer and master builder of lists Henry Jenkins outlined his “Seven Principles of Transmedia Storytelling. • Photo Essay University of Colorado Boulder . Transmedia Storytelling: 7 myths and 7 principles 1. THE MAPS OF OZTransmedia storytelling and possible futures of communications @barbararmota @osalquimistas.

The Complete Guide To Transmedia Storytelling