She has over 30 years of direct marketing experience in many areas of consumer marketing including Nonprofit, Faith-based, Publishing, Hispanic marketing and African-American marketing. Holloway Award for Distinguished Service.
We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Log in or go back to the homepage. After that, most shoppers' attention will flutter away, says Larisa Kitt, a communications executive at Estee Lauder's Clinique brand, during a recent training event for employees at a New York hotel.
So the company is trying to make sure those seconds count. Its tactics include enlisting social-media influencers to upload how-to videos to YouTube and having beauty consultants chat with customers on Facebook.
Local-language content focuses on different tastes in different regions, while digital tools let consumers do virtual tests of lipstick and eye shadow.
These are the nuts and bolts of the Estee Lauder's "digital first" mindset -- an effort that appears to be paying off. Sales growth has accelerated in recent quarters, sparking a share rally that has exceeded 60 percent in the last 12 months.
Twenty-one analysts recommend buying the company's stock, while seven say hold. None advise selling it. The company has been ahead of the rest of the industry in its digital efforts for five years now, he said.
Estee Lauder shares rose as much as 1. The company reported last week that sales continued to accelerate through the holiday season, powered by e-commerce and rising demand in Asia. Growing din The recent New York event, which was attended by local employees and about more who connected from remote locations, was part of Estee Lauder's bid to keep its brands above the growing din of the internet's chaos, where new indie labels are constantly popping up and price competition is fierce.
How do you rise above the underlying vibration? Revlon faces upheaval after being caught flat-footed by the market's rapid changes.
Purchase, repurchase A successful digital strategy depends on first grabbing consumers' attention, says Fabrizio Freda, who has served as Estee Lauder's chief executive officer since After that, companies need to be creative in maintaining that focus.
You need to engage the consumer today to get the purchase -- and repurchase -- and to get the consumer satisfaction with the product," Freda said in an interview.
This requires editorial content on how to use products -- such as how to carry out a three-step facial cleansing or how to remove acne.
The company, which says the content improves the chance of making a sale by 85 percent if it can grab a shopper's attention for five minutes, also teams up with internet personalities in local markets to offer video tutorials.Digital Marketing and Social Media Manager chez The Estée Lauder Companies Inc.
Darphin. Lieu Paris 01, Île-de-France, France Estee Lauder. Enthusiastic, agile, and excellent communicator. Expérience. The Estée Lauder Companies Inc. - Lead e-Commerce stategic animation plan and assets creation for US, UK and EMEATitle: Digital Marketing and Social .
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The Estée Lauder Cos. Inc. issued a further breakdown of the between $ million and $ million it plans to incur in restructuring and other charges as part of its Leading Beauty Forward.
Here are the top 25 Marketing Manager profiles at Estee Lauder on LinkedIn. Get all the articles, experts, jobs, and insights you need. 'Retirement Plan' shall mean the Estee Lauder Inc. Retirement Growth Account Plan, as amended and restated as of January 1, , and as amended from time to time thereafter.
'Retirement Plan Supplemental Benefit' shall mean the benefit provided for pursuant to Article III hereof. For cosmetics companies like Estee Lauder Cos., the window of time to capture an online customer is approximately 5 seconds.
After that, most shoppers' attention will flutter away, says Larisa.